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Marketing Automation Solution


Gone are the days where marketing was about broadcasting your message to passive prospects. Now more than ever, customers are in control, and it's essential to market to them on their own terms. Our marketing automation solution gives you the process and the tools to do just that.

The boundaries between marketing, sales and customer service are blurring. To acquire new customers, to deepen relationships with existing customers, to generate more leads, to improve lead quality, and to close more sales, these disciplines must be thoroughly integrated.

Marketers usually design communications suited to their goals, but those communications all too often miss the mark because they're not relevant to the customer. The good news is that with our marketing automation solution your customers will be telling you what's relevant to them, enabling you to deliver customer-relevant communications.

Another factor contributing to the success of our marketing automation solution is that most website visitors don't order on their first visit.  This may be because:

  • They don't know enough about your services or products
  • They are too busy to buy there and then
  • They might not have the money to purchase immediately
  • They are still evaluating other products or services and haven't made a decision yet
  • They need further brand awareness
  • They need to wait until they feel that credibility and trust has been established (research shows that a prospect needs 7 exposures to your offering before they'll commit)
All this emphasizes the importance of following-up with your website visitors.  If you don't have a framework and methodology built into your business system to ask for your website visitors opt-in email address when they visit, (so that you can follow up with them), you are losing a significant volume of sales. 

Collecting and using data, systematically, methodically and regularly is the key to business success.  But many small business owners never make the kind of money they want because of an inconsistent approach for what ever reason to the routine daily tasks.  They fall behind on these critical, but some what mundane, activities.

Lead generation and excellent customer service is about being proactive and aware of customer needs and reacting to them effectively.  Automated Marketing Systems provides a marketing automation solution that helps you to understand, anticipate and respond to your customers' needs in a consistent way.


The Keys To A Successful Small Business Marketing Plan

There are fives keys that we consider essential to the marketing plan of any small business.  Even if you don't have a marketing plan for your small business, do the things listed below, and your business will flourish. 

Key One: Build Your List

An essential feature of every small business marketing plan should be a strategy to build a mailing list.

Key Two: Follow- Up With That List

Keep in touch with your mailing list religiously, mo matter what.

Key Three: Organize

Find what you want  quickly and easily. Be able to search and mail out by fields such as:  Location,  Business type, Product or Service previously purchased.  Use the data from searches at the touch of a button.

Key Four: Systematize

Integrate your sales and your marketing processes for the profitable and efficient running of your business.

Key Five: Automate

Free up your time to get on with other things by automating all the aspects of running your business than can be. 

System Overview

This Automated Marketing System is:

1. The integration of

This integration provides you with a professional and efficient internal business system that becomes the vehicle for your automated marketing.

2. A strategy to get visitors to your site 

We've incorporated a start-up SEO (Search Engine Optimisation ) package to begin to drive traffic to your website (included with the full Automated Marketing System package only).

3. A methodology for collecting, organising and utilising critical visitor data

The system provides a way to automatically collect data from visitors to your website, to organize that data automatically into a database customized to your unique business needs, and utilize the information that you collect so that you can run targeting marketing campaigns, automatically.  



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Automated Marketing Systems For Marketing Automation And Lead Generation
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