Assess Your Business



Survey Form
1) You know what is really important to your customers, (from asking them regularly), and you have improved your products and services to meet your customers’ priorities better than the competition? Do your customers value what makes your company unique, special or different?
YesNo

2) Do you have a Unique Selling Proposition that attracts the customers you want and separates your business from competitors? Do sales and service people know what makes your company unique, and do they talk about your uniqueness with prospects and customers?
YesNo

3) Have you calculated the Lifetime Value of your customers, and are you spending enough time and money on current customers to not only prevent customer defection, but also to develop customer loyalty? Do you track the percentage of your customers that would recommend you to their friends and associates? Is the trend positive?
YesNo

4) Have you identified and targeted the good prospects in your market, and do you market to them directly and consistently? Has your marketing eliminated cold calls and turned cold calls into warm calls or follow-ups on leads?
YesNo

5) Do you have a system for building relationships, trust, credibility, awareness, and interest with prospects and customers? Is it mostly automated, so that it requires little or no effort by you or your team? Are your salespeople competing for and winning far more customers than before?
YesNo

6) Does your system give you water-tight follow up so prospects and customers don’t fall through the cracks? Do you get reports in real-time to hold people accountable when they do not follow up?
YesNo

7) Have you mapped out an effective sales and customer development process, and do you have a system that enables you to implement the best practices for attracting, growing, and keeping customers? Is it documented and actually used? (or do people do it their way)
YesNo

8) Are you tracking the effectiveness of your marketing campaigns? Do you know your cost per lead? Cost per sale? Are you tracking sales activities and metrics so you can coach your salespeople? Do you forecast sales based on actual activity rather than salesperson optimism?
YesNo

9) Is your company more profitable and worth significantly more than competitors with similar revenue because your loyal customers buy more and cost less to serve? Do you have peace of mind about your business because you do not depend on sales superstars to add or keep customers?
YesNo

Any additional comments or questions:

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Please contact me to see how we may be able to help you transform your business
YesNo
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